Are you an owner of a clothing store searching for ways to attract more customers (and increase overall sales)?
The secret to higher sales may be behind the arrangement and environment of your clothing shop.
Any commercial space would stand out to potential customers if there are gorgeous interior decorations, in addition to a cosy and inviting atmosphere.
Luckily, putting together a well-decorated retail space that lures customers inside doesn’t need to hurt your pockets as a business owner.
Today, we’ll share some interior decoration tips on how you can turn your clothing stores into a more welcoming space for customers!
Start with the entrance
As with any retail space, the entrance is where passersby transition from being curious window shoppers to potential customers. It’s also known as the “decompression zone”, the area where customers feel the overall ambience of the space through the music and lighting.
These elements are critical as they can either convince or discourage the customers from further checking out your store.
The entrance is where customers make a judgment about your shop, examining if it’s a store within their budget or even a space that fits their taste.
You can take advantage of the entrance to build the mood and feeling you’d like your potential customers to associate with your store.
The goal is to sum up what your brand is all about through the entrance alone.
Build a power wall
The power wall is the area where customers see and encounter your products for the first time
It’s safe to say that it’s the area that ultimately grabs your customer’s attention and encourages them to further explore your clothing shop.
Besides your most popular products, the power wall should display relevant artworks to complement the feature items as well.
If there’s a variety of products to welcome your customers, the higher the probability of them checking out other items.
Create a walkable path
Unless you’re a big box store that benefits from accommodating large volumes of people all at once, your space should have an inviting path for customers.
There’s what we call a “sales path” where customers can go around to see and touch your items at hand as well as eye level. It helps business owners gain control over a customer’s retail experience, helping them decide and ultimately influencing their purchase decisions.
When designing a sale path, think about how your customers should move around. The path should lead them toward certain items, which can be emphasized through brighter lighting and larger signages.
It can also be arranged in a logical path, such as that after clothes, comes the accessories to complete the outfit, for example.
You can even use the same tile colours and patterns to guide how customers move around inside your store. It’s our instinct to follow a series of tiles of the same colour/patterns when shopping!
Choose a theme that represents your brand
Your retail store’s theme should tie in with your brand’s story and this influences the shop’s decors and interior arrangements.
For example, a retail shop selling natural and handcrafted items would usually opt for elements associated with nature, incorporating neutral colours, rustic decorations, and a nature-themed custom rug.
Meanwhile, clothing store owners are recommended to take either a minimalist or modern approach, depending on the type of clothes sold.
A minimalist approach means using muted or limited tones of colours and less furniture, while a modern interior means more natural lighting and sophisticated furniture pieces.
Before choosing a theme, you need to determine your target customer first and use that as the take-off point to build a space that would capture their attention. Put yourself in their shoes!
Focus on good lighting
Sometimes the secret to encouraging customers to spend more time inside your store is great indoor lighting. Yes, it can even impact how long customers walk around inside your store!
Warm, yellow lights tend to be easier on the eyes, while white lights give a cold, impersonal feeling. However, nothing beats the effect of natural lighting!
Natural light can make any space feel more comfortable and relaxing, which can be beneficial to retail spaces.
So if your retail store is built with huge windows, don’t forget to clean them regularly to make the most of this natural light.
While it may be tempting to display every product in your inventory to give customers more options, that may not always work.
More often than not, customers can feel overwhelmed by having too many choices, leading them to not purchase anything in the end.
Instead, try having only a few key clothing items on display to reduce the clutter and give customers more time to check out each product.
The number of decorations hanging on the wall matters too! Multiple prints on the walls will make your store look busy, while excessive decorative items can distract customers from taking a look at your products.
Ultimately, having more decorations requires a longer cleaning time as well! No customer would want to shop at a clothing store filled with dust and cobwebs!
Decorating your retail space
You don’t always need to spend more money to attract more customers! Sometimes all it takes is to simply rearrange your shop’s decor, move some furniture pieces, take down some wall prints, and know which items to display!
That’s why it’s important to determine which interior decorations can make a retail space more welcoming to all customers. Simple but effective decor items that can make the shop space feel more homely and welcoming include area rugs.
If you’re interested in adding an area rug to your shop, feel free to send us a message! We can design and make a custom rug for your clothing store… and even share more decor tips along the way!